Referred to as 'Dave’s nitric oxide support’ formula, each can of ZOA+ contains several substances known to support workout performance including 200mg of ‘natural’ caffeine (from green coffee extract), 3,000mg of L-Citrulline, 1,250mg of Betaine Anyhdrous (a substance that occurs naturally in the body and linked to improved athletic performance), electrolytes & sodium, vitamins C&D, and antioxidant blend of green tea, white, apple, and grapeseed extracts). Now the emerging energy drink brand is entering a new but not too distant category of pre-workout supplements with its ZOA+ launch which the company claims offers extended energy for high-performance through a specific formula developed by ZOA chief health officer and competitive strength and conditioning specialist Dave Rienzi. “Once they taste ZOA and see what is in it, they are hooked.” Play into supplements space ZOA’s healthy great tasting proposition is opening the door to consumers that might have been sitting on the sidelines thinking energy drinks were unhealthy,” said Pengue. This isn’t a market share stealing game, ZOA Energy is growing the category by bringing in new consumers. " This amazing category continues to evolve, and that evolution is bringing in more and more new consumers which are driving the growth. While the energy drink category has no shortage of new entrants, ZOA ‘clean’ energy formula is appealing to a new set of consumers who may have avoided energy drinks in the past and are now open to trying a product such as ZOA that contains 160mg of caffeine derived from green tea, and other on-trend ingredients including turmeric, camu camu, and acerola. In less than 10 months, it has gone from non-existent to the fastest growing energy drink in the US.” ‘This amazing category continues to evolve’ Speaking on the company’s Q4 2021 earnings call last week, CEO Galvin Hattersley said, “ZOA has already proven to be a success with a lot of opportunities still ahead as we continue to expand distribution. ZOA has been a key factor of growth for Molson Coors - who is the exclusive distribution partner for the brand - as it made a strong play into the non-alcoholic segment with its ‘Beyond Beer’ portfolio, which together with coffee brand La Colombe and CBD beverage brand Veryvell brought in $800m in revenue for 2021, well beyond its original $1bn projection for 2023. Although we are just starting out, our first-year sales are equal to what some of our successful competitors did multiple years down the road.” “ZOA will be in well over 100,000 retail locations by the end of the year, with new accounts coming on almost daily. Clearly, both were looking for a healthy, positive energy drink, and that’s what ZOA delivers,” ZOA Energy CEO Michael Pengue told FoodNavigator-USA. “It has only been one year since we launched ZOA Energy, and the consumer and retailer reception has been fantastic.
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